Archive for December, 2014

Winning by Sharing

Tuesday, December 30th, 2014

Swansea FC

Steve Hall a social media friend, covered thousands of miles cycling to 92 football Clubs in the UK. Adding to his list, my home Swansea City, Cardiff City and Cowbridge on his Welsh Football Club route, to raise awareness for the 45 million homeless refugees worldwide in 2010. I posted this: Best of Summer 2010 below, about Steve’s remarkable visits to three Welsh Football Clubs:

Psst! Steve has been in Wales! Wales! Wales!!  since last week.

Fantastic Visit to Swansea City.

In this leg of Steve’s story “winning by sharing” he wrote:-

“Huge thanks and congratulations to Carolyn Williams for getting her hat-trick! First Cardiff City, then Cowbridge and finally Swansea City. We were met at the ground by two lovely Swans’ employees and presented a signed shirt pitchside. It was also a great opportunity to explain to both the Swansea City ladies as well as the local newspaper the purpose of the whole journey. Hopefully they realised that the world’s 45 million refugees were worth cycling for. This stark figure certainly keeps me going.

From the Liberty Stadium, it was a dash down to Morgans Hotel where Carolyn had arranged a reception in this prestige venue. It was a delight to talk to the GM, Christine Owen, and I was able to thank her for a raffle prize they had offered. There was a good number of Ecademists, football fans and others present including Carolyn, Simon “Web Wizard” Jones and Carolyn’s daughter Emma. Thanks to all for making this such a memorable day for me and such an important milestone in the journey. 68 clubs now visited and now it’s the long, long trek to Plymouth Argyle, Torquay United and Exeter City. Wales has done The Shirt proud. Thanks, Carolyn and all who have supported you”.

Sam Borrett (a fellow ecademate) said it well ” If you really want something be single pointed and go like an arrow towards the target.” I would add “This is definitely a winning by sharing story.

Throughout Steve’s journey from Cardiff to Cowbridge we have enjoyed some Fab Company. Click here to see photographs courtesy of Mike Briercliffe taken of Steve in Swansea’s Liberty Stadium and the Morgan Hotel.

Yesterday, at 6am, we both attended the Swansea Waterfront BNI Chapter (my previous chapter.) I took Penny Power’s OBE book ‘Know me, like me, follow me’ as part of my me sixty seconds presentation. Following Steve’s journey since last Friday he wrote “I’ll have an early night, look forward to Swansea Waterfront BNI and then I am off, head down, to Plymouth, Exeter and Torquay. What a journey. “There are laws of science there are universal laws.” Yes Steve Hall’s 45 million refugees and climbing journey is testimony to that!

As Steve continues his cycle to South West to join Milton, in Southend, here’s twinkling you on throughout this your final leg of this project. Following Steve’s intention I am reminded of something Nic Oliver once posted – ‘A safe return is the best part of the journey’.

You can read about Steve’s remarkable The Shirt 2010, his story about cycling to 92 Football League Clubs.

In June 2015 Steve will start out to cycle from Kirkenes on the Norwegian/Russian border to visit all the clubs in the top three divisions of Norwegian football.Yes, that’s some 5000 kms and 100 nights. The intention is to get 5000 signatures on one football shirt!

Wishing Steve another massively successful Norwegian/Russian cycle ride in 2015. Please Click here: to follow Steve and add your much needed support.


How do you re-energise yourself for business?

Carolyn Williams


Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.


Hug it out

Friday, December 12th, 2014


The Rainforest Site 

The clever marketing of Monty and Mabel, the adorable Penguin characters from the John Lewis adverts, has captured the imaginations of the television and online world.

Every day you will read and see pictures that remind you of the huge human benefits a loving hug has on our wellbeing.

Hugging is known to raise our endorphin levels while helping to reduce our cortisol levels.  The online world can be a very lonely and empty place for sole users or indeed a sole trader, sales person and marketeer.

The social media network sites Facebook, Twitter, Friendfeed, Google and more recently LinkedIn, encourage us networkers to build on our circle of friends and community.

In 2008, I joined the social media network called Ecademy owned by Thomas Power and founder Penny Power OBE  and author of the book, ‘Know me, like me, follow me’.

Since then, I have met so many wonderful people, being part of that great membership, both from the UK and across the globe.

A London member called Norman, who I have became particularly fond of because of his humorous blogs, lost his wife to cancer.

He posted these memorable words to his network friends “hug ‘em hard and tell ‘em (again and again) how much you love them”  Deep meaningful words of wisdom during the time of his greatest loss. He said this “If, in my heartbreaking & still extremely raw experience, I can pass anything on, it’s simply to live life to the full, enjoy the good times and to remind everyone to reach out (today, now) to their partners, wives, hubbies, kids & loved ones and hug ‘em hard and tell ‘em (again & again) how much you love them”…

His words struck a chord with me. When both my parents passed away, within two years of each other, despite being surrounded by their friends and family, I still felt like an orphan. Working through my grief, I took on the philosophy that has served me well, to encourage my two adult children, ‘to hug it out and to tell each other, they love each other’.

Thank You Norman for your words of wisdom.

Carolyn Williams


Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.


It only takes a moment to reach out to someone through social media

Wednesday, December 10th, 2014


Sharing social media marketing and business coach connection, Fraser Hay, once asked this question:

“What is the sum total value of each of the individual parts?” He concluded his post with: “Regardless of star, status or bloodline, personally I think it’s a T.E.A.M. effort.”

The equally sharing Digital Youth Academy founder, Penny Power OBE gave us her food for thought of the day: “So, think about this today, who’s parachute do you pack and who is packing yours?”

Talking of parachutes, on a purely parental level, I am the proud mum of a handsome paratrooper. I remember him coming home to Swansea when he was in his twenties, with three fellow handsome Paratroopers. They were waiting to complete their jumps, to qualify for their British wings. Listening to how some of them, while training, can and do get dragged by their chutes but even scarier to learn how they jumped for their compulsory night jumps.

That phrase ‘a single leap of faith’ for them, takes on a whole new meaning in the dark, I reckon. Yes, they have to rely on one another for survival, the discipline is immense and their camaraderie second to none.

Which bring me back to my question: How much easier is it then to reach out to someone on social media?.

I look out for weekly updates and here is one I want to share, from the talented Tanya Igic. This was her shout out last week:

‘You have to visit this Christmas exhibition in Craft in the bay, Cardiff’.

Maybe take a closer look at your original network? Who do you keep in contact with either by phone, Skype or indeed via a face to face catch up? It’s also an exercise which highlights those who have never kept in touch, or who have left for other reasons.

Have you taken a closer look at your contact list lately?

Carolyn Williams


Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.


Look Up

Wednesday, December 10th, 2014

“Look up to the sky. You’ll never find rainbows If you’re looking down” Charlie Chaplin

Happiness makes you feel good from the inside out.

Happy people have a magical aura that we are instinctively drawn to. True happiness cannot leave you. Children are often happy without a reason.

We can afford to relax and choose happiness now. This encourages the serotonin levels to rise, which promote a state of well-being and sustain our vitality.

Happiness is natural. Happiness is selfless. Imagine that whatever you want is right here. Look up, this is your happiness workout.

Do you re-energise your clients?

Carolyn Williams. Breathing new life into business.  I drive new leads, followers and advocates online for small business owners & entrepreneurs to boost revenue.




Making time for your network connections

Friday, December 5th, 2014

Making time to find out more about some of my connections in my social media network, I arranged a meet up with Andrew Field at Miskin Manor, Llantrisant, and Cardiff.

Looking through a lens.

When you give someone respect, you also give them space to express who it is they truly are. Without hearing and understanding someone’s ancestry and business history you can only scratch the surface. To measure the quality of a social media connection, you gain a much better insight by meeting them in person and by taking an interest in their business and interests. Andrew is a keen, avid wildlife photographer.

Here are just two of Andrew’s favourite pictures (taken by Andrew himself)

Lion activity captured in Manna Pools National Park, Zimbabwe

Boardroom insight

I can tell you having met him; he is a man who means exactly what he says and has so much more to offer a person on a social network site, about business. When I joined Ecademy in 2008, Andrew is the first person I have met , ho is Mr. Boardroom himself. Having built a few businesses armed with several business strengths, he is a boardroom all rolled into one. Throughout my meetings with local South Wales businessmen and women, I inevitably see the quizzical look on their faces when I talk about the merits of joining a boardroom, and how we met online through ecademy, the social media network, started and owned by Penny and Thomas Power until they sold it.

I was able to sit back and truly engage with someone who was not trying to sell me anything. Don’t be fooled by his superb shots of lions and elephants roaming in the wild, he is so much more. In his profile he concludes by asking the reader: ‘Did that spark an interest? Feel free to connect if it did, no harm can be done, but be aware I would like to make our connection a little more than just your name on a now, rather large list. I am happy to explore opportunities where I can help, where I have the experiences; and to participate where I have an opinion, so please explore my other networks too’.

So I will continue to keep an eye out for him and my love of Lion wildlife photography, on blog sphere, as he suggests.

I would love to hear from you, if you have met a member through any of your favourite social media networks and learnt something so new and valuable because you took the time to find out?

Do you re-energise your clients?

Carolyn Williams


Breathing new life into business. I provide social media campaigns for small business owners & entrepreneurs to help increase their followers, advocates and leads using social media.