My activity on Instagram has increased these past few months and there is one connection in particular who has gained my interest by asking questions. Her sales pitch points out the aesthetic physical benefits plus financial gains to the buyer. Her attractive selling connects with new followers and potential clients on a daily basis.
What you say, write and how your body language reflects those words have a big impact on those you do business with. Steve Martin wrote: The way in which feelings and emotion impact on decision-making and behaviour can be powerful.
Professor Marianne Bertrand of Chicago Business School recently found that simply by printing a picture of a smiling young woman on an envelope containing an offer for a financial product led to a significant increase in response.
In Daniel Pink’s recent best seller, To Sell Is Human, he argues that very point -“we are all in sales whether we like it or not”. We are all participating in non-sales selling when we are convincing people to exchange something of value with us even if it is something non-monetary such as their time or attention. If they give us their attention, they will receive valuable information and advice from us.
Many people are or wish to be entrepreneurs, and while they would describe themselves as having the entrepreneurial drive or spirit, they don’t believe that they are very strong salespeople. In reality, we are all in sales. We are all tasked with persuading people to buy into whatever it is we are selling or responsible for, even if it is only an idea”.
What can we do for ourselves to become better salespeople?
Reframe our perspective
We can learn how to listen
We can observe what skills and recommendations a person looks for before consulting someone
Confidence – We can own our insights about our own business
We can ask proactive questions
We can be ready to act on our own personal procrastinations
We can become allies to our minds for breakthrough thinking
Be keen to connect and not exploit when networking. Be keener to build a lasting relationship that helps us all learn that time spent with each other is worth it.
‘I don’t love it because I sell social media benefits…I sell it because I love it’.
Carolyn Williams, helping you capture new followers, advocates and how to generate new leads for your business?
Breathing new life into business. I generate new leads, followers and advocates for small business owners & entrepreneurs